Marketing Examples

Here are some examples of web sites that the team at Smarter Web Solutions have built. Some of the websites are single or mini-page websites and are good examples of a direct response website. Other websites are "content" websites, whose purpose is to deliver solid content, attract free search engine traffic, and warm up the visitor so he or she can be sold to later.

Examples of Direct Response Websites Designed and built this direct response website for a client. The client provided the graphics with some input from me. This website is a great example of a direct response website. The sole purpose of the website is to sell an ebook. That is it. Payment is accepted via Clickbank, the buyer is delivered a digital product (an ebook) which means no shipping and handling and the delivery is immediate. And the buyer's name is automatically added to an autoresponder. So the client not only makes money from the sale of an ebook, but builds a list of buyers so he can sell again and again to these buyers. Autopilot income anyone? A direct response website to sell Ping Pong table plans. Yep, a silly little direct response website that again does one thing – sells digital plans to build a ping pong table. The plans are a digital download. PayPal and an autoresponder are integrated into a script that accepts payment from PalPal, collects contact information into an autoresponder, then delivers the digital product – all seamlessly and automatically. The sales of this silly little little website in 2007 were over $2,000 – all on autopilot. Wouldn't you like several little websites all making $2,000 a year on autopilot without any involvement from you?

A simple six page website was built for a client to promote their cabin for rent in Sunriver, Oregon. Although this may appear to be a "typical" brochure website, two things are present on every page which is missing from most "typical" brochure websites:


  • testimonies
  • call to action

The call to action on every page is to fill out a contact form. The client did not want a lot of phone calls. The client wanted to get emails with the visitor contact information, screen the emails, and then contact them back. I usually do not recommend this because the rate of response for filling out a form is a lot lower than calling a phone number. (What would you rather do? Dial a phone number and talking to a human? Or take the time to fill out a form and sending it out into cyberspace for a response who knows when?) But the client had a very good reason for not wanting to get phone calls.

The focus on having a "call to action" on every page separates this from most "typical" brochure websites. How can you learn from this? Even if you have a simple website, make sure you have a purpose – what do you want the visitor to your website to do? For many businesses it is picking up the phone and calling. Simple. But few websites include this simple marketing strategy.


Examples of Content or Authority Websites

This is one of my own personal websites. The website uses SiteBuildIt!, a complete website development and traffic generation tool. The website was created as an experiment. I wanted to answer the question: "Does SiteBuildIt! work?" Current traffic to the website (visitors) averages over 300 per month. Here is a screen shot of the traffic stats:

Traffic Stats

So what? Only 300 visitors a month is a big deal? Yes, it is a big deal considering that the website only has 6 pages…and I admit to letting the site languish, being lazy and adding more pages of content when I get around to it. The amazing thing is that over time traffic keeps building and building….all because I am providing content that people are already looking for on the internet, using the tools that SiteBuildIt! provides. Want to build a website that really works? Click Here to Learn More

The purpose of this website is to make money – passively. Again, autopilot income. The website's pages have been optimized for keywords associated with building game tables, i.e., "how to build a ping pong table", "blackjack table plans", "dartboard cabinet plans". The website is monetized two ways – directing traffic to direct response websites that sell game table plans, and Google Adsense. Google Adsense payout ranges up to over $5 a day. The sell of game table plans is on the average usually one to two a day. All on autopilot. The revenue made from this one website won't make me rich…but it does make money, automatically, day after day, with very little involvement or work. Do you know what it is like to wake up in the morning, turn on your computer, and find out that your website made you money overnight while you were sleeping? I should probably sleep more….

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