Direct Response Websites are websites with a purpose.

How is a direct response website different from your website?

Purpose. A website that uses direct response strategies, focuses on ACTION!

Think about your website, if you have one. What is the purpose of your website? You probably have a home page, an about us page, a contact us page, and maybe a testimonial page. And if you have a website visitor come to your website, what do you want them to do? What do you want to get from them?

Do you just want a website visitor to visit your website and think to themselves “Wow. Cool website..”.

No.

You want your website visitor to take action NOW! That means

• Buy now
• Call me now
• Give me your contact info now

Direct response websites are pretty clear - they urge the website visitor to take action now.

Think about it. Think about all the traffic you get to your website, and how the website visitors aren’t really asked to do anything.

What if on every page you had a pretty clear Call To Action? What if you had on every page “Call me now to get 10% off your next order”? What if you had on every page of your website a link to a landing page that was designed to get contact information from your website visitor in exchange for something free that you could give them?

Think about the power of building a list of customers and leads and being able to at will send them emails and generate business for your store.

How?

With a direct response website designed to gather contact information. This is called a landing page or lead generation page.

Don’t just build a website. Build a direct response website which is specifically designed to get a response from your visitor now!