Why a Direct Response Website Beats the Pants Off "Brochure" Websites
Direct Response Websites are websites with a purpose.
How is a direct response website different from your website?
Purpose. A website that uses direct response strategies, focuses on ACTION!
Think about your website, if you have one. What is the purpose of your website? You probably have a home page, an about us page, a contact us page, and maybe a testimonial page. And if you have a website visitor come to your website, what do you want them to do? What do you want to get from them? Do you just want a website visitor to visit your website and think to themselves "Wow. Cool website..".
Nope. You want your website visitor to take action NOW! That means
- Buy now!
- Call me now!
- Give me your contact info now!
Direct response websites are pretty clear – they urge the website visitor to take action now.
Think about it. Think about all the traffic you get to your website, and how the website visitors aren’t really asked to do anything. Think about how much money you have spent and are spending on a website, and how much money you haven’t made from your website.
Almost makes you ill just thinking about, huh?
What if you could add something to every page on your website that could change your internet business overnight? Are you ready?
Ok, this is really, really high tech and complicated, but I am going to try really hard to simplify it.
What if you told the visitor to your website what to do?
What if on every page you had a pretty clear Call To Action? What if you had on every page of your website "Call me now to get 10% off your next order"? What if you had on every page of your website a link to a landing page that was designed to get contact information from your website visitor in exchange for something free that you could give them?
What if you just came out and asked, or gasp, told your website visitor directly what exactly you wanted them to do? What could happen?
Action. Your business phones ringing. Customers paying you money.
Don’t just build a website. Build a direct response website which is specifically designed to get a response from your visitor now!
Call Mike today at 541-480-3113 now to discover how a Direct Response Website can make your small business phone ring.