Whether local business owners realize it or not, they need an online presence. And it's not about giving their customers an online brochure.

More and more people are searching online for what they need — whether it's for the local dentist or to find a plumber or to see where the nearest "Thai" restaurant is located.

If they are not online, they are just plain losing customers.

The problem is they are often too busy running their companies. They suspect they're missing out, but don't have the time to make it happen. Or are afraid to try.

The typical Webmaster builds Web sites that the client wants to see.

Pretty but useless.

Typical Webmasters don't understand  C T P M, nor do they have the right tools, so they don't build a solid foundation for their customers that actually drives traffic to the site.

The result is a nice site with no traffic.

And usually lots of money was spent.

Sound familiar?

The heart of understanding the difference between a website and a website that works, is C T P M.

Without understanding and implementing this in your online marketing efforts, you are wasting time and money.

What is C T P M?

Content => Traffic => Preselling => Monetization

Click here to learn more about CTPM….

Smarter Web Solutions, LLC on-line marketing services is your answer to the small business owners who want to have their own e-business built "for them" without the need for…

• Overpriced Web "designers"   
• Search engine "specialists"   
• CGI bins, dancing babies, flying toasters, etc

With Smarter Web Solutions on your marketing team, small business owners concentrate on what they do best – RUNNING their business! 

Most small business owners don’t have the time or the willingness to  "DIY" ("Do It Yourself"). They want someone to "DIFM" ("Do It For Me").   Small businesses such as real estate agents, plumbers, fitness instructors, dentists, etc. 

You may have already wasted thousands on Web sites, never really understanding the difference between putting up a Web site and USING a Web site to grow your local business.  Or you may have yet to go through that pain.

Either way, there’s no reason for the pain.  Smarter Web Solutions is the cure. In a nutshell…

1. Your business keeps you way too busy to build a truly effective Web site that will grow your main business.  
2. As a result, team with someone else who knows how to "DIFM"…  when you understand that this is not about a "Web site."

Bottom line?

There is a difference between the DIY and DIFM mindsets.

And we can help.

Contact us today at 541-480-3113 to get your free marketing audit of your online marketing efforts.

What I discovered changed my business, and just possible, might change yours.

But first, let me explain what I have been doing on the internet, and how it may hold the key to helping you monetize your website.

I have been quietly flying under the radar for the past year and a half, making money on the internet. How? By finding on-line markets with hungry buyers, creating websites, and selling digital (non-physical) products to these hungry buyers. I didn’t realize how well I had done on the internet this past year until after our taxes were calculated, and our bookkeeper informed me that with just one website – just one – I made over $2,000.

With just one of my several websites I made me over $2,000 last year. What is really funny is what I sell through that website. I sell a silly little ebook of plans on how to build a ping pong table.

A single website making $2,000 over a year won’t get me rich, but let me ask you a question.

“How many people do you know made any money at all from a website?”

To be honest, this success has not come easy. I have spent many hours laboring in front of a computer, analyzing markets, writing ebooks, crafting on-line salesletters, building websites, and building lists of customer’s contact information.

But back to my weekend at Roseburg and why it is important to you.

A few months ago, I traveled to Roseburg, Oregon, for a short overnight trip with friends. We had met our friends in church and we decided to travel together to attended a conference. I remember this weekend well because it was unseasonable hot, and while in Roseburg, our friend’s care was rammed by a SUV in a parking lot.

Our new friends own a local small business here in Central Oregon, and they have owned and run this business for over 10 years. They are the only supplier of their particular product line in Central and Eastern Oregon.

Over breakfast at Shari’s Restaurant on a Sunday morning, I asked them about their marketing efforts. They told me that they have a small yellow page ad in the phone book, advertise twice a year on the radio, and once in a while send out a direct mailing. They said they had a website, they think, but didn’t even know if it was on-line or not.

I then asked my business friends a very simple question:

“What do you do to stay in contact with your customer base?”

Their reply was – “We don’t”.

Over a third and then a fourth cup of coffee in Shari’s Restaurant, on that muggy Sunday morning, I told them what I did.

• How to peek inside a consumer’s mind and find out what people are already looking for on the internet before I even think about building a website.
• How to build a direct response website with pages built around the search phrases that my target audience is looking for.
• Why a single page direct response website can make more money than a website with 100 pages.
• How to get personal contact information from website visitors using a direct response website – and why they are more than glad to give you their personal information.
• Why building a list of customers is better than having money in the bank.
• How to automate building your list – all without lifting a finger.

My business friends had never heard any of this before. Doing business this way on the internet was news to them.

They became very excited. They could see the value of building a long term relationship with their customers by using a direct response website to build a list of loyal subscribers.

Why?

Because the money is in the list.

Just imagine having a subscriber list of 500 or 1,000 people. Imagine sending a well timed offer to your list with whom you have built a relationship over time.  What offers can you send to the people on your list?

Coupons.  Specials.  Limited time sales.

Or, how much do you think an advertiser would be willing to pay you so they could place a single ad in an eZine sent to your loyal and educated subscribers?

Without a doubt, the single biggest thing you could possibly do for your business today to make money on the internet tomorrow, is to build a list of subscribers.

And I am willing to help you do this.

How?

Call 541-480-3113 today, ask for Mike, and discover how you can finally use the internet to increase sales for your business.

I know that many internet marketers use Twitter.

What is Twitter?

Think of Twitter as a mini-blog, where you are limited to a “tweet” of 140 characters. Thus it forces you to keep it short.

Why Tweet in Twitter?

Build up a following (hey! I have eight followers!) of several hundred people. Promote something and several hundred people hear about it…like right now.

And of course it provides back links, really important if you have a wimpy little website with no traffic.

And of course Twitter is fun!

You can find all about it at www.twitter.com. And you can find me on Twitter at @mikedarling.

Tweet away!

Anyway, they talked about various things, but one of the important topics I got out of the conversation was creating and writing headlines that sell.

John Carlton reminded us that people are basically asleep. And we have to wake them up and get them excited and intrigued with our headline so they read our copy. And interested enough in what we are selling in our copy to open up their wallet and get the credit card out.

Headlines
Use headlines that juxtapose things that are different. Go to the grocery store. Look at the headlines on glossy magazine covers and the National Inquirer. See how the headlines grab you?

I have a web site that sells ping pong table plans. The current headline is “How to Build Your Own Ping Pong Table and Save Hundreds”.

Pretty boring, huh?

My conversion rate is approximately 1.5% so I am doing “ok”, but that means 98.5% of the people that visit my sales letter never buy.

Time to experiment with headlines and do some split A/B testing. How about “How Three Bored Aussies Built Their Own Ping Pong Table and How You Can Too”? or how about “How Building a Ping Pong Table Can Be Easier Then Falling Off a Log”. Oh, pretty bad… copy writing is hard, isn’t it?

I will let you know how it goes…any suggestions on a better headline?

For a free one-half hour consultation of your website and on-line marketing efforts, call me at (541) 480-3113.

Mike Darling
541-480-3113