Smarter Web Solutions

Pretty Versus Money

Search engines can’t “see” a site. They can only “read” a site. And search engines only read text, not graphics. Gorgeous graphics or a pretty flash slide show mean nothing to a search engine. Pretty does not talk to a search engine. Search engines are blind to graphics. Search engines love text. What “talks” to [...]

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Twitter and Marketing

Well I am not consistent with Twitter, which is probably why I am not seeing consistent traffic from Twitter. I know that many internet marketers use Twitter. What is Twitter? Think of Twitter as a mini-blog, where you are limited to a “tweet” of 140 characters. Thus it forces you to keep it short. Why [...]

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Headlines and Sales

While driving to Paisley, Oregon on a recent camping trip, I had the opportunity to listen to John Carlton and Michael Fortin talk about copy writing. Copy writing is an incredibly important skill because based on the words you write people send you money. Which when you think about it, is pretty amazing. Anyway, they [...]

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