Smarter Web Solutions, LLC is a Bend, Oregon business that works with other small and medium size businesses to integrate Direct Response On-Line Marketing with their existing sales and marketing process.

In another words, we help businesses use the internet as part of their overall marketing strategy.

In our experience, getting traffic, targeted traffic to your website is hard if you don’t do it right. And monetizing that traffic, turning visitors into customers, is even harder.

But it can be done.

You need a strategy.

You need direct response on-line marketing.

You need websites that work.

Can’t wait? Want to know more? Call 541-480-3113 and ask about a free evaluation of your website.

The great thing about using the web to promote your goods and services, is that the results can be seen almost immediately. For typically off-line marketing, you may have to wait 4 to 6 weeks before you start seeing the results of your marketing efforts. On the Internet, you can start tracking and testing the results of any campaign you do immediately. How is that for real time marketing?

We originally started Smarter Web Solutions, LLC as a web-design company, and provided web-design services for small businesses and radio stations. But as we designed websites, and redesigned existing websites, we were surprised, no, shocked at the results of websites generated by website designers and programmers. The two biggest observations were:

1. The websites were not getting traffic.
2. The business was not making any money from the website.

Getting traffic to your website is really pretty simple. There are only three ways to get traffic to your website:

• buy it
• borrow it
• grow it

The best long term strategy for getting future customers to find you website on the internet is to grow you own traffic - through organic search engine searches. Organic - that is why I call it grow it.

Search Engine Optimization (SEO) is a whole field by itself. SEO focuses on raising the position of your website in the rankings of the search engines so when a prospective customer types in a keyword into a search engine, your website is listed on the first page or two of the search engine results. There are many strategies - creating content, linking, etc. But simple things like making sure each page of the website has it’s own unique title, making sure the meta tags are present, and organizing the content around keywords and topics that visitors are already looking for, can be done quickly and easily. The goal is to make it easier for the search engines to find and index your site, and then for customers to find you.

Secondly, we have seen that both website designers, programmers, and yes, even website owners, leave their marketing brain at the door. We see websites that are designed and used by businesses that forget basic direct response marketing principles:

• Find a hungry market (buyers)
• Provide a product to that market

On-line strategies like pre-selling, up-selling, back-end selling, up- and down-selling, all can and should be used by businesses marketing on the internet. Are you doing this with your on-line presence? Are you capturing the names and emails of people who visit your website with an autoresponder? Are you following up with your customers who have bought from you? Do you even have way to follow up?

After all, the hardest thing in the world is getting a paying customer. Do you have a marketing strategy for selling again to the customer who is willing to spend money with you?

Do not be like most small businesses out there and leave your marketing brain at the door when coming onto the internet. The internet is no different then any other marketing medium.

It is all about marketing and turning leads and prospects into happy satisfied customers. Customers who keep buying from you!

For a free one-half hour evaluation of your website, call me at (541) 480-3113

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